Today's Rancher logo

Today's Rancher

by Ag Management Systems · Since 2006
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ActiveAvailable globallyCloud
Quick facts
VendorAg Management Systems
Year launched2006
StatusActive
LocationHorseshoe Bay, Texas
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About Today's Rancher

Today's Rancher is a cattle management software from Ag Management Systems that provides access to livestock information from anywhere. It includes features such as News and Information, Today’s Mobile Cattle Rancher, and Today’s Rancher Desktop (Bronze Edition) so ranchers can manage their operations effectively. The software is designed to support users with a Guide to Data Entry Fields and offers a comprehensive FAQ section for assistance. This cloud-based solution allows ranchers to stay informed and connected with their cattle management needs while on the go. Key capabilities: cloud access mobile compatibility desktop edition data entry guidance FAQ support Best for: ranchers that need efficient cattle management and real-time access to livestock data.

Today’s Rancher is a practical and affordable livestock management solution built for real-world ranchers. It covers nearly every aspect of ranch operations: tracking animal pedigrees, health, breeding, feeding, and sales — and manages inventory and financial records as well. The flexibility to run as desktop software, a cloud-based system, or a lightweight mobile app makes it useful whether you’re managing a small family farm or a multi‑ranch operation. Its strength lies in consolidating diverse ranch data — health records, feed logs, sale history, breeding details — into a unified platform, enabling clearer oversight and recordkeeping. On the downside, absence of integrations or automation tools means lot of manual data entry, which can be cumbersome for large herds. There’s also little sign of advanced features like GPS tracking or hardware integration. Overall, Today’s Rancher remains a solid choice for ranchers seeking a budget‑friendly, comprehensive way to organize livestock data — especially those who value simplicity and manual control over complexity.

Pros & Cons

Pros
  • Records every life-stage detail of each animal including health, breeding, lineage, and history
  • Supports multiple species on the same platform, good for mixed livestock operations
  • Offers flexible deployment options: desktop, mobile, or cloud, adaptable to various environments
  • Enables tracking of income, expenses, feed, medical, and sales data together for full visibility
  • Scales from small hobby farms to large or multi-ranch operations with unlimited animal records
Cons
  • No formal integrations or API support reduces automation or data syncing with other systems
  • Interface and data entry may be cumbersome and time-intensive for large herds
  • Mobile app data-entry relies on manual input, risk of errors with large data volume
  • Documentation and support appear minimal, possibly limiting guidance for new users
  • No native advanced features like GPS-based tracking, real-time monitoring, or hardware integration

Features

Key features

Livestock Management

Track animals by ID, breed, birth date, lineage, and status

Medical & Health Records

Record treatments, medical history, pregnancy checks, insemination, weight tracking

Inventory & Feed Management

Manage feed, tack, medical supplies, semen/embryo inventory

Breeding & Genetics Tracking

Manage breeding cycles, artificial insemination, embryo transfers, pedigrees

Income and Expense Tracking

Record sales, purchases, ranch expenditures, and income per animal

Multi-Ranch / Multi-Location Support

Handle multiple ranches under the same interface

Cross-Platform Versions

Desktop, mobile app, and cloud-based for flexibility

Additional features

Animal profiles

ID, breed, birth date, lineage, status, photos

Animal movement tracking

Record pasture/pen assignments and movement history

Medical records

Track treatments, health events, vaccinations, treatment history

Breeding operations

Manage inseminations, embryo transfers, pregnancy verification, heat observations

Inventory control

Track feed, medical supplies, semen/embryo inventory, tack, and assets

Feed management

Record feedings per animal or group, type, quantity, cost

Financial tracking

Record sales, purchases, expenses, and income per animal

Sales management

Track sale history of animals — date, buyer, price, location

Pasture/pen management

Create pens/pastures and track animal assignments

Multiple species support

Cattle, goats, sheep, horses, and other livestock

Unlimited records & scalability

No strict animal count limit, supports small to large ranches

Data export

Export data to CSV for external use or backup

Offline-capable mobile app

Mobile app works without constant internet

User-defined breed and animal data

Customize breed info and additional animal traits

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
8
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇳🇿NZD

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