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TOP PRODUCER

by TOP PRODUCER · Since 1982
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ActiveAvailable globallyCloud
Quick facts
VendorTOP PRODUCER
Year launched1982
StatusActive
Location11350 McCormick RD EP3 Ste 200 Hunt Valley, MD 21031
Countries servedGlobal
Languages9
Integrations8+
Free tier
Free trial
Contact sales

About TOP PRODUCER

Top Producer is a real estate software platform from Top Producer that provides agents with advanced lead generation and marketing automation. It combines real estate CRM, real estate leads, and AI-powered farming so users can effectively manage their client relationships and grow their business. Additionally, the platform includes lead routing to ensure timely follow-up. Top Producer's AI-powered engagement assistant helps agents connect with potential clients more efficiently. With its user-friendly interface, agents can easily access tools and features that improve productivity. Key capabilities: real estate CRM real estate leads AI-powered farming lead routing dedicated support Best for: real estate agents that need comprehensive tools for lead management and marketing.

TOP PRODUCER by TOP PRODUCER is a comprehensive real estate CRM solution designed specifically to streamline the workflow of real estate professionals. As an integrated platform, it aims to simplify client management, marketing automation, and lead nurturing with an array of tools that support agents in growing and maintaining their businesses. The software’s primary purpose is to deliver a robust set of features that enhance productivity, facilitate seamless communication, and ensure that every client interaction is recorded and actionable. The user interface of TOP PRODUCER is crafted with a focus on clarity and ease of navigation. Users are greeted with a modern, clean design that emphasizes intuitive menus and well-organized dashboards. This design approach allows both new and experienced agents to quickly locate essential functions such as contact management, property listings, and follow-up tasks. Unique elements like customizable dashboards and a color-coded calendar system further enhance usability by allowing users to personalize their experience and prioritize tasks efficiently. Navigation is straightforward, with streamlined access to various modules, making it particularly user-friendly even for those who are not tech-savvy.

Pros & Cons

What users like
  • +Top Producer® X CRM offers a wide range of features covering
  • +The CRM provides valuable insights into clients and their interactions with properties and marketing materials.
  • +The system offers various tools to streamline and automate follow-up
  • +Agents can access the CRM on their mobile devices, allowing them to work from anywhere.
  • +Top Producer® offers free coaching and support to help agents get the most out of the CRM.
What users flag
  • there might still be a learning curve involved in mastering all the features and functionalities of the CRM.
  • Integration Limitations in terms of compatibility with other specific software that agents use.
  • In areas with limited or unreliable MLS data, the effectiveness of these features might be reduced.
  • AI Reliance might lead to generic communication that lacks a personal touch.

Features

Key features

360° Contact View
Get a complete picture of your clients with social media insights, past interactions (emails, texts, calls), important dates, and more.
MLS Integration
See which properties your buyers are interested in with Property Insights, and automatically update client records with property status changes.
Performance Tracking
Understand how your email and Market Snapshot® campaigns are performing.
Automated Alerts
Send automatic notifications for new listings, price changes, and sold properties.
Built-in Communication
Send texts and emails directly within the CRM, with a history of all communication.
Templates and AI Assistance
Use pre-written templates or the AI writing assistant to create professional emails and texts quickly.
Personalized Contact Groups
Create custom groups and set up automated follow-up rules.
Calendar and Contact Syncing
Keep everything in one place by syncing with your everyday calendar, contacts, and email.
Extensive Integrations
Connect with over 150 real estate lead sources and other tools like Zapier.

Additional features

Social Media Insights
It pulls publicly available information from social media platforms, providing details like photos, interests, job titles, and locations. This helps agents understand their clients' personalities and preferences beyond basic contact details.
Past Interactions
All communication history, including emails, text messages, and call notes, is stored in one place. This allows agents to quickly review previous conversations and interactions, ensuring they're always up-to-date.
Important Dates
The system tracks crucial dates like birthdays, anniversaries, and home purchase anniversaries, prompting agents to reach out with personalized messages and maintain relationships.
Property Insights
Agents can see which properties their buyers have viewed, expressed interest in, or inquired about. This allows them to understand their clients' preferences and tailor property recommendations.
Automatic Record Updates
When property statuses change (e.g., price reductions, sold), the CRM automatically updates client records. This ensures agents have the most accurate and up-to-date information.
Email Performance
Agents can track email open rates, click-through rates, and unsubscribe rates. This provides valuable insights into which email campaigns are resonating with their audience.
Market Snapshot® Performance
Agents can monitor the performance of their Market Snapshot® reports, which provide clients with real-time market data. This helps them understand how clients are engaging with market information.
New Listing Alerts
Clients receive immediate notifications when new properties that match their search criteria become available.
Price Change Alerts
Clients are notified when the price of a property they're interested in changes.
Sold Property Alerts
Clients are informed when properties in their target area are sold, providing valuable market insights.
Text Messaging
Agents can send and receive text messages, keeping a record of all communication.
Email
Agents can send and receive emails, with all communication history stored within the CRM.
Communication History
All text and email communication is automatically tracked and stored, providing a complete record of interactions.
Pre-written Templates
Agents can use pre-written templates for emails and text messages, saving time and ensuring consistency.
AI Writing Assistant
The AI writing assistant can generate personalized emails and text messages based on client information and context, further streamlining communication.
Custom Groups
Agents can create groups based on client type (e.g., buyers, sellers), lead source, or any other relevant criteria.
Automated Follow-up Rules
Agents can set up automated follow-up rules for each group, ensuring consistent communication and nurturing.
Calendar Syncing
Agents can sync their CRM calendar with their Google, iCloud, or Microsoft calendars, keeping all appointments and tasks in one place.
Contact Syncing
Agents can sync their CRM contacts with their Google, iCloud, or Microsoft contacts, ensuring all contact information is up-to-date.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Pro

USD 179

Pro + Leads

USD 479

Pro + Farming

USD 599

Countries & Languages

Global
Countries served
9
Interface languages
10
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChinese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇲🇽MXN🇨🇳CNY🇮🇳INR🇧🇷BRL

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