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MASSIVE

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About MASSIVE

MASSIVE is a business insights software from MASSIVE DATA HEIGHTS that provides capable and actionable insights for consumer companies. It combines AI technology that reads and understands millions of online reviews, market analysis tools, and trend identification features so decision-makers can align product strategies with current market needs. The software allows companies to access comprehensive customer feedback, pinpoint emerging trends, and refine their advancement strategies based on actual consumer sentiment. With its advanced analytics capabilities, MASSIVE helps reduce the high failure rate of new products by offering data-driven insights. Key capabilities: AI-driven sentiment analysis Real-time market trend monitoring Comprehensive competitor analysis Customer feedback aggregation Product strategy alignment Best for: consumer companies that need reliable market insights for successful product advancement.

MASSIVE Details

Vendor
MASSIVE DATA HEIGHTS
Year Launched
2017
Location
Westport 500 Post Road E CT 06880 United States
Deployment
cloud
Training Options
Countries Served
All Countries
Languages
English, German, Japanese, Spanish, French, Chinese
Users
Innovation Leaders, Product Managers, Category Managers, Market Researchers, Competitive Intelligence Analysts, Strategy Executives, Business Development Leads, Brand Managers, Consumer Insights Specialists, C-Level Executives
Industries Served
Consumer Packaged Goods (CPG), Retail, eCommerce, Direct-to-Consumer (DTC) Brands, Fashion and Apparel, Electronics, Home Goods, Beauty and Personal Care, Food and Beverage, Health and Wellness
Tags
Customer Satisfaction, MASSIVE

MASSIVE's In-App Market Place

Does MASSIVE have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
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Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), JPY (¥), GBP (£), AUD ($), CAD ($), CHF (Fr), CNY (¥), SEK (kr), NZD ($), KRW (₩), SGD ($), NOK (kr), MXN ($), INR (₹), RUB (₽)

Pros & Cons

  • Comprehensive Market Insights: Uses AI to analyze billions of online consumer behavior data, covering the full competitive landscape.
  • Real-Time Benchmarking: Continuously updates product performance metrics for timely decision-making.
  • Global Coverage: Tracks products across eRetailers and direct-to-consumer (DTC) markets.
  • Granular Data Analysis: Organizes products into relevant segments to provide actionable insights.
  • Reliable AI Technology: Uses proprietary methods to benchmark key performance drivers.
  • Complexity in Implementation: Understanding and utilizing such detailed insights may require expertise in data analytics.
  • Dependence on Online Behavioral Data: Accuracy might be influenced by consumer trends and digital presence.

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