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Prismana

by Prismana · Since 2016
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ActiveAvailable globallyCloud
Quick facts
VendorPrismana
Year launched2016
StatusActive
Location10030 Green Level Church Road, Suite 802-158, Cary, NC, United States, North Carolina
Countries servedGlobal
Languages12
Integrations1+
Free tier
Free trial
Contact sales

About Prismana

Prismana is a data visualization software from Prismana designed for data analysis and reporting. It combines interactive dashboards, customizable reports, and real-time data integration so users can easily interpret complex data sets. The platform facilitates collaboration with features for sharing insights and findings among team members. Users can create specific visual representations of metrics, allowing for better decision-making based on data trends. Key capabilities: dashboard creation report customization data integration collaboration tools real-time analytics Best for: data analysts and business intelligence professionals that need to visualize and report on data effectively.

Prismana is a marketing attribution tool that simplifies the process of understanding how leads and customers interact with businesses across multiple contact channels. Its core purpose is to provide actionable insights into marketing effectiveness by tracking calls, emails, and form submissions without disrupting existing systems. This focus on integration and ease of use makes it a valuable tool for businesses seeking clarity in their marketing efforts. Unlike many attribution tools that require extensive changes to infrastructure, Prismana is designed to work seamlessly with any phone system, CRM, or marketing platform. The ability to maintain existing workflows while adding detailed tracking capabilities is a significant advantage for businesses wary of the complexity and downtime often associated with new software adoption. One of Prismana’s defining features is its multi-channel tracking capabilities, which allow businesses to monitor calls, emails, and contact form submissions. This holistic approach ensures that no customer interaction goes unnoticed, providing a comprehensive view of how marketing efforts translate into leads and conversions. The tracking parameters are customizable, allowing businesses to adapt the tool to their specific strategies and needs.

Pros & Cons

What users like
  • +Unified Solution: Consolidates call tracking, conversion tracking, and landing pages, eliminating the need for multiple tools.
  • +Ease of Use: Simple interface that allows anyone in your organization to create custom rules for any marketing channel.
  • +Fast Implementation: Quick setup, allowing users to be up and running in hours.
  • +Control and Flexibility: Enables filtering out noise to focus on what matters—conversions.
  • +Predictable Results: Reliable tracking with a great tester tool, ensuring zero mistakes.
  • +Fair Pricing: Transparent, no additional costs.
  • +Great Support: Continuous assistance from the Prismana team.
What users flag
  • No Reporting Platform: Reporting still needs to be done through your own systems as the built-in platform isn't ready yet.
  • No API Access: Currently unavailable, with no release date.
  • Keyword Tracking: Can't track down to the actual keyword for Google AdWords, but tracking to the ad or group level is possible.
  • Phone Implementation: Assigning a phone number to each channel can be challenging, though they're working on a solution.

Features

Key features

Multi-Channel Tracking
Tracks calls, emails, contact form fills, and other contact methods.
Non-Disruptive Integration
Works with existing phone systems, CRMs, and marketing systems without requiring changes.
Customizable Tracking
Allows users to choose which channels to monitor and adjust as needed.
Simplified Reporting
Provides clear data on where business is coming from, eliminating the need for complex filtering.
Scalable Pricing
Offers a flat-fee pricing model regardless of business size or usage.
Easy Implementation and Use
Designed for quick setup and user-friendly operation.

Additional features

Call Tracking
Tracks phone calls without requiring number swapping.
Email Tracking
Tracks contacts made via email.
Contact Form Tracking
Monitors submissions from website contact forms.
Custom Channel Rules (Advanced plan)
Allows for granular control over how different channels are tracked.
Advanced Tracking Methods (Advanced plan)
Provides more sophisticated tracking options for detailed analysis.
15-Minute Implementation (Basic and Advanced plans)
Offers a quick and easy setup process.
One-Click Channel Tracking (Basic and Advanced plans)
Simplifies the process of setting up tracking for different channels.
Unlimited Use (Basic and Advanced plans)
No usage limits within the chosen plan.
Ticketed Support (Basic and Advanced plans)
Provides support via a ticketing system.
Priority Ticketed Support (Advanced plan)
Offers faster response times for support requests on the Advanced plan.
Early Access to New Features (Advanced plan)
Provides Advanced plan users with access to new features before general release.
Testing Tool
Allows users to verify tracking setup.
Works with Existing Systems
Designed to integrate with existing infrastructure without disruption.
Flat-Fee Pricing
Offers predictable pricing without scaling costs based on usage.
Self-Service Management
Empowers users to manage tracking settings without requiring external assistance.
Google Tag Manager Integration
Simplifies implementation for users who use Google Tag Manager.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Basic

USD 99

Advanced

USD 199

Countries & Languages

Global
Countries served
12
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChineseJapaneseKoreanArabic

Billing currencies

🇺🇸USD

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